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GoFundMe Confronts Coronavirus Demand

by staff
GoFundMe Confronts Coronavirus Demand

“Virality is important,” said Matt Klein, the director of strategy at Sparks & Honey, a trends and insights consultancy. “Fund-raisers are simultaneously tasked with becoming emotional storytellers, self-promoters and social media marketing gurus to ensure their campaign gains traction.”

Monia Trezza, 45, who owns three Italian restaurants and wine bars in Brooklyn with her husband, both of whom are from Italy, has been hit doubly hard by the virus. “All of our suppliers, businesses, family, friends, they are affected by this,” she said. “First in Italy and now in New York.”

After being forced to close their restaurants last week, she started a GoFundMe campaign on March 22

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