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The People Leading When Leaders Do Not

by staff
The People Leading When Leaders Do Not


In the last few weeks, the women said, they had been inundated with questions from readers about how to help their community as the number of coronavirus cases in the state began to grow.

The blog largely depends on advertising to stay afloat, but in this moment, “We absolutely didn’t want to try and take a sales approach and get money or anything like that,” Ms. Miller said.

Instead, she, Ms. Gentling, and the rest of their team tried to come up with a cheeky spin on the need to self-quarantine, then work with a local business they’d long loved to promote it.

Finally, they arranged to have all proceeds from the shirts go to one of their favorite charities, Infant Crisis Services,…



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