Home NEWS-WORLDNEWS-CNN-WORLD Women are bringing solar energy to thousands of Indian villages

Women are bringing solar energy to thousands of Indian villages

by staff
She's helping bring electricity to millions in India


Frontier Markets is helping to achieve both those goals in the Western desert state of Rajasthan, selling solar-powered products to hundreds of villages. The company is thriving by turning its customers into salespeople.

The company employs women to sell products like lamps, stoves, and even TVs that run on solar power through a program called Solar Sahelis (Solar Friends). Each woman is in charge of selling products to hundreds of rural households.

“We learned that while the customer — the person paying for the product — was a man, the person using the product was a woman,” Frontier Markets CEO Ajaita Shah said in an interview with CNN Business. “In fact, 70% of our users were women…



Source link

You may also like

Leave a Comment